In general, Google AdWords is a great medium for reaching new patients.
However, when certain principles that make an AdWords campaign successful are not followed the campaign ends up being an expense and not a revenue generator.
Keep in mind that the whole point of AdWords is to buy clicks to your website, maximize response rates, and in the end get new patients at an affordable cost.
This article explains 3 mistakes that are sure fire ways to waste money and increase new patient acquisition costs.
Mistake No. 1. Sending all of your traffic to the home page or having too many options on your landing pages.
Numerous studies confirm that more choices lessen response rates. This is called "The Paradox of Choice." Once people arrive on your website there should be 1 or 2 actions they have a choice of. For example someone searching "rhinoplasty" will be distracted by links and navigation to other types of surgeries.
What you should not do is send all traffic from your ads to the home page. If you're practice includes many different kinds of cosmetic surgeries you will lose potential by not taking them to a page about the kind of surgery they just did a search for.
Or if you already do that, you need to lessen choices on that page down to 1 or 2 options. Once someone does a search for "breast augmentation" the visitor does not need to links where they can explore every different surgery you provide.
To maximize response rates it's important that you give website visitors good information and a compelling reason to want to contact you. This includes testimonials, credentials, before and after pics, social proof, etc.
Mistake No. 2. Boring bland ad copy. You're advertisements need to pass the "so what" test, meaning people should not be able to read your Google ads and say "so what" after them.
Invest time and energy into developing your own unique selling proposition from there good ads will follow.
Mistake No. 3 Track conversions. In order to be successful with AdWords you must track conversions. The easiest way to do this is having a new patient questionnaire on your website that visitors need to fill out in order to book a free consultation. Once a potential new client fills out that form, have your web designer place Google's own conversion tracking script on the page the person sees often called a "thank you page."
This allows you to track which keywords drive new appointments and which keywords are not as effective. This means you can eliminate wasteful spending and allocate more budget towards keywords and ads that work.
The reason for doing this is because you want acquire new patients at a certain cost so you can maintain profit margins.
In addition to your own fees there's anesthesia, operating room fees, along with standard office expenses and payroll.
Avoid these 3 common AdWords mistakes and you'll be on your way towards running more effective campaigns. This will save you money on your AdWords bill, and also may increase new patients taken from your existing ad spend.
However, when certain principles that make an AdWords campaign successful are not followed the campaign ends up being an expense and not a revenue generator.
Keep in mind that the whole point of AdWords is to buy clicks to your website, maximize response rates, and in the end get new patients at an affordable cost.
This article explains 3 mistakes that are sure fire ways to waste money and increase new patient acquisition costs.
Mistake No. 1. Sending all of your traffic to the home page or having too many options on your landing pages.
Numerous studies confirm that more choices lessen response rates. This is called "The Paradox of Choice." Once people arrive on your website there should be 1 or 2 actions they have a choice of. For example someone searching "rhinoplasty" will be distracted by links and navigation to other types of surgeries.
What you should not do is send all traffic from your ads to the home page. If you're practice includes many different kinds of cosmetic surgeries you will lose potential by not taking them to a page about the kind of surgery they just did a search for.
Or if you already do that, you need to lessen choices on that page down to 1 or 2 options. Once someone does a search for "breast augmentation" the visitor does not need to links where they can explore every different surgery you provide.
To maximize response rates it's important that you give website visitors good information and a compelling reason to want to contact you. This includes testimonials, credentials, before and after pics, social proof, etc.
Mistake No. 2. Boring bland ad copy. You're advertisements need to pass the "so what" test, meaning people should not be able to read your Google ads and say "so what" after them.
Invest time and energy into developing your own unique selling proposition from there good ads will follow.
Mistake No. 3 Track conversions. In order to be successful with AdWords you must track conversions. The easiest way to do this is having a new patient questionnaire on your website that visitors need to fill out in order to book a free consultation. Once a potential new client fills out that form, have your web designer place Google's own conversion tracking script on the page the person sees often called a "thank you page."
This allows you to track which keywords drive new appointments and which keywords are not as effective. This means you can eliminate wasteful spending and allocate more budget towards keywords and ads that work.
The reason for doing this is because you want acquire new patients at a certain cost so you can maintain profit margins.
In addition to your own fees there's anesthesia, operating room fees, along with standard office expenses and payroll.
Avoid these 3 common AdWords mistakes and you'll be on your way towards running more effective campaigns. This will save you money on your AdWords bill, and also may increase new patients taken from your existing ad spend.
If the points in this article made sense and you suspect you
could be doing better with your online marketing contact me today about a
market profitability audit.
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انا عاشق النت إسم على مسمى, اعشق برنامج الفوتوشوب وأحببت إنشاء هذه المدونة لاضع فيها كل ما يتعلق ببرنامج الفوتوشوب من دروس وملحقات وصور وتصاميم حتى تكون طريق المستخدم العربى ليصل الى الاحترافية
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