Creating a strong brand is one of the keys to business success.
Strong branding adds value to a company, helps customers to
differentiate your brand from those of your competitors, aids customers
in recognising your brand, and convinces customers to use other products
from your brand with a minimum amount of effort. In addition, customer
trust builds lasting relationships, creates the perception of quality
(and enables you to command a premium for the product), and creates the
potential to attract merchandising contracts. Brand value is attached to
two elements: practical and emotional value.
Brand development should be an integral part of your strategy planning. Customer perception is one of the key factors in building a brand. Although this can be influenced by your actions you will never have full control over this process. The first step in creating a strong brand is identifying your unique selling points. These are the features of your product or business that give you a competitive advantage. Understanding what you have to offer allows you to clearly communicate with your customers through advertising and promotional activity.
Unique selling points can refer to practical aspects and uses of your product, or to intangible aspects such as excellent customer service or a commitment to community development. Over time these point should be adapted to change with the every changing market. Unique selling points are the basis of your business's brand values. Every aspect of the marketing mix should be planned to promote and reflect your brand values, including the workforce, your products, your advertising strategy and messages, and your customer service principles.
The strength and value of a brand exists mostly in the minds of consumers. It encompasses their thoughts and feelings about your company, product, or service. Unfortunately it is much easier to break a brand down than it is to build it up. For example, untrustworthy behaviour and a lack of integrity, poor customer service from retail, promotional, or head office staff, and poor quality products often causes irreparable damage to a brand. Similarly, noticeable and obvious company financial strain and concerns about the health and safety of the public of company workforce have negative effects on brand perception.
Brand development should be an integral part of your strategy planning. Customer perception is one of the key factors in building a brand. Although this can be influenced by your actions you will never have full control over this process. The first step in creating a strong brand is identifying your unique selling points. These are the features of your product or business that give you a competitive advantage. Understanding what you have to offer allows you to clearly communicate with your customers through advertising and promotional activity.
Unique selling points can refer to practical aspects and uses of your product, or to intangible aspects such as excellent customer service or a commitment to community development. Over time these point should be adapted to change with the every changing market. Unique selling points are the basis of your business's brand values. Every aspect of the marketing mix should be planned to promote and reflect your brand values, including the workforce, your products, your advertising strategy and messages, and your customer service principles.
The strength and value of a brand exists mostly in the minds of consumers. It encompasses their thoughts and feelings about your company, product, or service. Unfortunately it is much easier to break a brand down than it is to build it up. For example, untrustworthy behaviour and a lack of integrity, poor customer service from retail, promotional, or head office staff, and poor quality products often causes irreparable damage to a brand. Similarly, noticeable and obvious company financial strain and concerns about the health and safety of the public of company workforce have negative effects on brand perception.
بقلم عاشق النت
انا عاشق النت إسم على مسمى, اعشق برنامج الفوتوشوب وأحببت إنشاء هذه المدونة لاضع فيها كل ما يتعلق ببرنامج الفوتوشوب من دروس وملحقات وصور وتصاميم حتى تكون طريق المستخدم العربى ليصل الى الاحترافية
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