Email marketing is still the best way for brands to communicate
directly with a large audience of prospective customers. When planning
email campaigns it is essential to review best practice in order to not
only get the best results, but to also stay within legal limits set up
by certain legislation. While there is a long list of tips and rules
when it comes to email marketing, some of the most important ones are
those that can help your brand generate and nurture leads.
Use Incentives to Increase Open Rates
Studies have shown that including an incentive in your subject lines can increase open rates by up to 50%. Just be sure not to exaggerate any offer in order to trick subscribers into opening a mail. Your subject line must always be honest while also not using wording that might alert spam filters that will send your mailer to the trash.
Keep the focus of the message and Call-to-Action above the fold
In order to capture the immediate attention of your email recipient, you need to communicate clearly and swiftly. Time-starved subscribers have nor the time nor the patience to scroll through lengthy mails in order to learn what it's about. You need to able to convey your core message and most importantly the call-to-action in a matter of seconds and the best way to do that is to keep those two elements above the fold.
Put Your Logo in the Upper Left-Hand Side of the Email
This may sound like an insignificant alteration to make, but eye tracking studies have found that people instinctively look for logos in the upper left-hand side of emails. If you're setting up a new campaign it would make sense to experiment with this interesting tactic.
Compelling Subject Lines
Subject lines are one of the most talked-about points of email marketing and for good reason. A subject line could ultimately determine whether a subscriber chooses to open an email or send it to the trash folder. In order to maximise your chances of success in generating new leads, it is vital to spend time of writing subject lines that are succinct, clever, as well as honest and attention grabbing.
Auto-Responders for Opt-Ins
It is an unfortunate but common occurrence for subscribers to forget that they did in fact opt-in to receive your mailers. This is bad, since many of these forgetful subscribers could end up flagging your emails as spam which could potentially damage your sender reputation. Set up an auto-responder that reminds people they opted in to your email database. The auto-responder should be sent out 1- 10 days after the person opts in to your list. Each auto-responder email should include additional content or bonus material to reward the reader for opting in.
Stick to Fewer Than 3 Typefaces
This is also a strange sounding tip, but it is actually quite important. Many subscribers are prone to make a judgement on your email by sizing up the look and feel of the email design. A design that is too busy will be distracting and even look unprofessional. Visual content marketing is a new way of thinking about how to utilize the 'look' of your emails to generate more response - make sure that your emails look pleasing and professional.
Always test
Before a campaign is sent out it is important to always test beforehand. Whether your test includes split or A/B testing or simply sending it on to a colleague for their honest opinion - make sure that everything is in order and that your message is clear.
Use Incentives to Increase Open Rates
Studies have shown that including an incentive in your subject lines can increase open rates by up to 50%. Just be sure not to exaggerate any offer in order to trick subscribers into opening a mail. Your subject line must always be honest while also not using wording that might alert spam filters that will send your mailer to the trash.
Keep the focus of the message and Call-to-Action above the fold
In order to capture the immediate attention of your email recipient, you need to communicate clearly and swiftly. Time-starved subscribers have nor the time nor the patience to scroll through lengthy mails in order to learn what it's about. You need to able to convey your core message and most importantly the call-to-action in a matter of seconds and the best way to do that is to keep those two elements above the fold.
Put Your Logo in the Upper Left-Hand Side of the Email
This may sound like an insignificant alteration to make, but eye tracking studies have found that people instinctively look for logos in the upper left-hand side of emails. If you're setting up a new campaign it would make sense to experiment with this interesting tactic.
Compelling Subject Lines
Subject lines are one of the most talked-about points of email marketing and for good reason. A subject line could ultimately determine whether a subscriber chooses to open an email or send it to the trash folder. In order to maximise your chances of success in generating new leads, it is vital to spend time of writing subject lines that are succinct, clever, as well as honest and attention grabbing.
Auto-Responders for Opt-Ins
It is an unfortunate but common occurrence for subscribers to forget that they did in fact opt-in to receive your mailers. This is bad, since many of these forgetful subscribers could end up flagging your emails as spam which could potentially damage your sender reputation. Set up an auto-responder that reminds people they opted in to your email database. The auto-responder should be sent out 1- 10 days after the person opts in to your list. Each auto-responder email should include additional content or bonus material to reward the reader for opting in.
Stick to Fewer Than 3 Typefaces
This is also a strange sounding tip, but it is actually quite important. Many subscribers are prone to make a judgement on your email by sizing up the look and feel of the email design. A design that is too busy will be distracting and even look unprofessional. Visual content marketing is a new way of thinking about how to utilize the 'look' of your emails to generate more response - make sure that your emails look pleasing and professional.
Always test
Before a campaign is sent out it is important to always test beforehand. Whether your test includes split or A/B testing or simply sending it on to a colleague for their honest opinion - make sure that everything is in order and that your message is clear.
بقلم عاشق النت
انا عاشق النت إسم على مسمى, اعشق برنامج الفوتوشوب وأحببت إنشاء هذه المدونة لاضع فيها كل ما يتعلق ببرنامج الفوتوشوب من دروس وملحقات وصور وتصاميم حتى تكون طريق المستخدم العربى ليصل الى الاحترافية
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