Most online business owners will eventually seek out an experienced
SEO Agency to create more competitive search engine optimization
strategies. This is because successful SEO campaigns are often more
dynamic than originally supposed by emerging online business
entrepreneurs, who find themselves ramping up to achieve even stronger
presence within their own marketing niche. They have reached the
inescapable turning point that every true competitor comes to face, grow
or get left behind.
Compelling layout and content are the nucleus of successful websites, but creating these elements is a bitter-sweet effort if no one visits the site to experience what it has to offer. Lately, the rules for driving traffic to websites have been given an algorithm clean up by major search providers such as Google. Their goal is to keep scammers and other unscrupulous profiteers out of their quickly overcrowding databanks while providing their readers with more "honest" and useful search results. Of course, this also implies that Google can exercise more control over its advertising revenues by filtering out unprincipled freeloaders, but what do we care, we can still back link.
Originally, techniques to draw internet traffic to a website were of a more dubious nature. These included: taking undue advantage of meta tags by inserting unrelated words that miscued search engines into creating backdoor links to unrelated promotional websites; keyword redundancy within page content to create an over count of subject matter resulting in better search page placement; untrue claims in articles that were actually e/mmercials with links to hard-sell landing pages; the list goes on.
Here are some new guidelines used by top search engines. Keep in mind, that reviewing the work of competing SEO agencies and writers can clue you in to whose on top of things and who will keep you out of trouble.
Today's more sophisticated search engines can distinguish between professional writers and those with less training in grammar and compositional structure and who write "thin" that is to say fill a page with meaningless fluff and platitudes to stretch out the word count. The old standard of--the longer the article, the more chance the spider will find the page and its links, is gone. Today, it is just the opposite--the more succinct and to the point the article, the higher its score for search page placement which encourages desirable backlinks. The more articles following the same subject in a website, the more relative content the search engine has to chew on, which reinforces the possibilities of a good ranking. Google's search engine also follows statistical parameters: the number of stop words, the number of superlatives, etc. The search asks 200 questions to which its algorithm responds by scoring the article and posting it per ranking.
Today's search engines are very sensitive to common terms used to expand the meaning of a thought within a sentence. The assumption is that use of these terms affirms that the writer is earnest about creating clarity and relevancy in the article, and these terms carry more weight ("weighty"). Conversely, if you'll pardon the pun, terms used in "selling text" drives the relevancy ranking down. This is why search results for data websites claiming they have already found your information reveal the fee only after you've linked off the search page. Such websites are mostly booted over to the PPC (pay-per-click) column on the search results page. Google publishes only a small portion of the keywords evaluated by its algorithm, and none of the common terms. The keywords and terms are updated at least once a year and sometimes more. This enables Google to maintain control over its search criteria, and keep an edge over its competition.
Google's search engine also scores an article's paragraph structure based on the order in which it introduces, discusses and summarizes information. This is another way to assign value (or weight). Good articles follow info-delivery formulas much like assays, except their content is not so dry. In contrast, traditional sales text opens its premise in or near the first paragraph. This is why for years so many online health and beauty sales pitches were
disguised as consumer reports or articles of new cures touted by a doctor. The buyers might fooled but today's search engine spiders are not, and you'll find most of these sales pitches labeled "advertisement" in small gray type just above or below the article.Some other algorithm scoring criteria includes: too many or conflicting keywords embedded in the article (low score); too many keywords concentrated in one place (apt to be filtered): unreadable or non-sense text (signals spamming); beginning a paragraph with a keyword (signals spamming); Latent Semantic Indexing, a method of measuring the semantic relationship between words, the presence of which indicates natural text (high score); links within the context of the article that are not thematically related (low score).
Compelling layout and content are the nucleus of successful websites, but creating these elements is a bitter-sweet effort if no one visits the site to experience what it has to offer. Lately, the rules for driving traffic to websites have been given an algorithm clean up by major search providers such as Google. Their goal is to keep scammers and other unscrupulous profiteers out of their quickly overcrowding databanks while providing their readers with more "honest" and useful search results. Of course, this also implies that Google can exercise more control over its advertising revenues by filtering out unprincipled freeloaders, but what do we care, we can still back link.
Originally, techniques to draw internet traffic to a website were of a more dubious nature. These included: taking undue advantage of meta tags by inserting unrelated words that miscued search engines into creating backdoor links to unrelated promotional websites; keyword redundancy within page content to create an over count of subject matter resulting in better search page placement; untrue claims in articles that were actually e/mmercials with links to hard-sell landing pages; the list goes on.
Here are some new guidelines used by top search engines. Keep in mind, that reviewing the work of competing SEO agencies and writers can clue you in to whose on top of things and who will keep you out of trouble.
Today's more sophisticated search engines can distinguish between professional writers and those with less training in grammar and compositional structure and who write "thin" that is to say fill a page with meaningless fluff and platitudes to stretch out the word count. The old standard of--the longer the article, the more chance the spider will find the page and its links, is gone. Today, it is just the opposite--the more succinct and to the point the article, the higher its score for search page placement which encourages desirable backlinks. The more articles following the same subject in a website, the more relative content the search engine has to chew on, which reinforces the possibilities of a good ranking. Google's search engine also follows statistical parameters: the number of stop words, the number of superlatives, etc. The search asks 200 questions to which its algorithm responds by scoring the article and posting it per ranking.
Today's search engines are very sensitive to common terms used to expand the meaning of a thought within a sentence. The assumption is that use of these terms affirms that the writer is earnest about creating clarity and relevancy in the article, and these terms carry more weight ("weighty"). Conversely, if you'll pardon the pun, terms used in "selling text" drives the relevancy ranking down. This is why search results for data websites claiming they have already found your information reveal the fee only after you've linked off the search page. Such websites are mostly booted over to the PPC (pay-per-click) column on the search results page. Google publishes only a small portion of the keywords evaluated by its algorithm, and none of the common terms. The keywords and terms are updated at least once a year and sometimes more. This enables Google to maintain control over its search criteria, and keep an edge over its competition.
Google's search engine also scores an article's paragraph structure based on the order in which it introduces, discusses and summarizes information. This is another way to assign value (or weight). Good articles follow info-delivery formulas much like assays, except their content is not so dry. In contrast, traditional sales text opens its premise in or near the first paragraph. This is why for years so many online health and beauty sales pitches were
disguised as consumer reports or articles of new cures touted by a doctor. The buyers might fooled but today's search engine spiders are not, and you'll find most of these sales pitches labeled "advertisement" in small gray type just above or below the article.Some other algorithm scoring criteria includes: too many or conflicting keywords embedded in the article (low score); too many keywords concentrated in one place (apt to be filtered): unreadable or non-sense text (signals spamming); beginning a paragraph with a keyword (signals spamming); Latent Semantic Indexing, a method of measuring the semantic relationship between words, the presence of which indicates natural text (high score); links within the context of the article that are not thematically related (low score).
بقلم عاشق النت
انا عاشق النت إسم على مسمى, اعشق برنامج الفوتوشوب وأحببت إنشاء هذه المدونة لاضع فيها كل ما يتعلق ببرنامج الفوتوشوب من دروس وملحقات وصور وتصاميم حتى تكون طريق المستخدم العربى ليصل الى الاحترافية
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