When an online advertising budget is set marketers realize that all
ads either offline or online should be integrated for better results and
return on investments (ROI). I will give your very simple steps to
integrate this without investing lot of money and effort.
If you are starting an event offline, then create a same event on your social media Facebook and engage with members online also. In this way the offline campaign becomes stronger with online support and engagement.
The Facebook page is free but if you want an application that is branded with your company name can cost much. These are not final costs but the countries like India, Bangladesh and China can provide these applications at very low cost.
As a marketing consultant, I would like to give an advice that about 25% of your marketing budget should be dedicated towards nontraditional media. This will provide a lot more interesting and better approach towards experimenting on new media and updating with latest technologies.
As a marketing person or agency you need to see beyond normal sales and lead generation. A successful business is that who take care of the interest and activities of end users or clients and provide them such opportunities to keep them in touch.
A community should be created that matches the business objective or goal. We can make a community using Facebook Group or Page to target a specific cause. The members can join these communities and pass their time. For example if your business is related to movies or
songs, you can give groups or communities related to games.If your business is related to hospital or clinic, the community can be like Support the Cancer or Stop AIDS. A brand name Lee Jeans supports National Denim Day and Cancer Awareness program. This gives tools to members to engage and communicate.
A marketing company can add some discounts and surveys to engage the members and increase their interest level in communities. The promotions can be monthly or weekly also. But the question is how you will come to know about the visitors and interest activities of the clients. Facebook have made this lot easy on you providing an Insights tool for pages.
If you are starting an event offline, then create a same event on your social media Facebook and engage with members online also. In this way the offline campaign becomes stronger with online support and engagement.
- We can promote face to face events online
- The ads which we give on television or other media can be given on Facebook also. Almost all formats like pictures, videos or recording can be given online also
- Contests and surveys can be done on both ways
- The response and lead generation on Facebook can be compared with offline campaigns
The Facebook page is free but if you want an application that is branded with your company name can cost much. These are not final costs but the countries like India, Bangladesh and China can provide these applications at very low cost.
As a marketing consultant, I would like to give an advice that about 25% of your marketing budget should be dedicated towards nontraditional media. This will provide a lot more interesting and better approach towards experimenting on new media and updating with latest technologies.
As a marketing person or agency you need to see beyond normal sales and lead generation. A successful business is that who take care of the interest and activities of end users or clients and provide them such opportunities to keep them in touch.
A community should be created that matches the business objective or goal. We can make a community using Facebook Group or Page to target a specific cause. The members can join these communities and pass their time. For example if your business is related to movies or
songs, you can give groups or communities related to games.If your business is related to hospital or clinic, the community can be like Support the Cancer or Stop AIDS. A brand name Lee Jeans supports National Denim Day and Cancer Awareness program. This gives tools to members to engage and communicate.
A marketing company can add some discounts and surveys to engage the members and increase their interest level in communities. The promotions can be monthly or weekly also. But the question is how you will come to know about the visitors and interest activities of the clients. Facebook have made this lot easy on you providing an Insights tool for pages.
بقلم عاشق النت
انا عاشق النت إسم على مسمى, اعشق برنامج الفوتوشوب وأحببت إنشاء هذه المدونة لاضع فيها كل ما يتعلق ببرنامج الفوتوشوب من دروس وملحقات وصور وتصاميم حتى تكون طريق المستخدم العربى ليصل الى الاحترافية
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