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Five Powerful Branding Strategies Using Promotional Products

Promotional products should form a significant part of your brand strategy as you seek to earn recognition in your field. In order to create loyal customers who think of you when they're ready to buy, you need to remain visible and that's not always easy to do when the competition is stiff. The good news is that you can increase brand recognition by taking advantage of the power of promotional products. Here are five ideas to get you started:
Keep Your Brand Visible
Visibility is key when it comes to making sure your target audience turns to you rather than the competition. Promotional products help keep your name out there where your target audience will see it every day. Help customers remember your brand by giving away free calendars, notepads, pens, and other commonly used accessories.
Increase Website Traffic
Ultimately, you want all those potential customers to land on your website so you can convince them to buy. By including your website on promotional items such as pens, shirts, and magnets that you give away, you can increase the likelihood that your target audience can find you online.
Encourage Repeat Customers
Nothing says thank you to your valuable customers like a free item included with their order. Pens, magnetized business cards, mouse pads, and notepads are great ways to express your appreciation for a customer's business while also ensuring that he remembers your brand the next time he buys.
Use Incentives to Earn Loyalty
Branded items such as t-shirts or hats make great giveaways for encouraging newsletter sign-ups or Facebook likes. Video contests and other content creation contests might warrant larger prizes, but you can still include a promotional pen or magnet to keep your name at the front of the customer's mind.

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Recognize Employees for Service
Your employees are some of the best ambassadors you have for your brand. By recognizing hard work and years of service with a watch, clock, or other branded gift item, you encourage employees to keep giving their all and to let others know what a great company you are to work for.
Tapping into the power of promotional products can help customers remember you and can also help you stay visible among your target audience. Stake your claim in a market filled with competition by using branded products to keep your name in front of as many eyes as possible.
Article Summary: Promotional products help your company stay visible in a competitive market. By keeping your name in front of as many eyes as possible, you encourage your target audience to think of you when they're ready to buy. Don't underestimate the power of promotional products to strengthen your branding strategy and reach potential customers.
SL Diversified Printing specializes in the creation and printing of high quality custom Los Angeles promotional products. To see our full line of promotional products please visit sldivprint.com
Article Source: http://EzineArticles.com/?expert=John_Eric_Peter

Article Source: http://EzineArticles.com/7388516

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